Carl Zeiss Vision – My Vision Profile

For Carl Zeiss Vision »My Vision Profile« we created a fully responsive website, which provides the end consumer with a personalized lens recommendation while heightening their appreciation for visual aids specifically tailored to their individual day-to-day needs. On the basis of the ZEISS lens product portfolio, we developed a questionnaire regarding the users’ work and lifestyle which is divided into four thematic blocks that differ in color and composition. The different segments are united by an integrated user interface which draws on clean lines and graphics and is uncomplicated and intuitive in its usabilty.

The results of the short analysis are arranged in a summary reflecting the preceding chapters’ color schemes, to be presented to a ZEISS optician as printout or via QR code.